About SELECTNOIR
We put the brands on stage — not ourselves.
Started in Fulda in 2024. Deliberately no team gallery, no LinkedIn profiles, no headshots. The work speaks for itself.
Premium distribution thrives when we work head-down. Instead of handing our specialists to headhunters, that energy flows back into the brands we manage.
How we came about
Brands don't fail
on the product.
They fail on the setup.
The idea for SELECTNOIR came from a recurring observation: premium brands with excellent products enter DACH — and fail. Not because of the product. Because of Amazon chargebacks no one budgeted for. Because of listings that aren't properly translated. Because of retailers who never get a call back.
The market's typical answer: a wholesaler that lists the product and hopes for the best. Or an agency that delivers reports and books ads. Neither is enough.
In 2024 we founded a company in Fulda that closes exactly this gap: distribution, marketplace management and content from a single source — from a small team that knows every brand because we deliberately work with only a few.
We are not a wholesaler. We are not an agency. We are the partner we wish we'd had ourselves when we were on the other side.
At a glance
What defines us — in numbers.
Years of experience
combined in the team
Retail partners
active DACH network
Exclusive brands
managed & scaled
Languages
spoken in the team
Shipping SLA
from our Fulda warehouse
Founded
in Fulda · DE
Disciplines
Senior in every function.
Instead of headshots: what you actually get when you work with us — the functions that move your brand, with the experience behind them.
Experience
20+ years
Function
Distribution & Marketplace
Building and maintaining the DACH retailer network, negotiating with buyers at Amazon, the large chains and specialty trade.
“Getting a listing is easy. Holding it — on the shelf or on page 1 — is the craft.”
Experience
11+ years
Function
Amazon Operations & Compliance
Vendor Central, Seller Central, Brand Registry, chargeback management, ARA Premium Analytics. The backend work no one else wants to do.
“Amazon doesn't reward the loudest — it rewards those who've done their homework.”
Experience
9+ years
Function
Content & Brand Localization
Listing copy, A+ Premium, Brand Stores, product photography, cultural localization for DE/AT/CH. In-house, not outsourced.
“A brand that doesn't feel local doesn't sell locally.”
Experience
8+ years
Function
Operations & Finance
Own warehouse in Fulda, ISO standards, margin control per SKU and channel, quarterly business reviews with every brand partner.
“In retail, the winner isn't the one who ships fastest — it's the one who already knows in week 12 what will be missing in week 24.”
Trust
Brands that chose us.
Instead of self-promotion: the brands that trust us with the distribution of their products.
Active brand partners
Matale Cocoa
NanoRepro AG
Sonnenerde
zuhausetest
Platform memberships
Amazon Vendor Partner
Verified since 2024
Otto Supplier
Marketplace + Wholesale
Kaufland Marketplace
Active seller
Handelsverband DE
Member
Principles
What we do — and what we don't.
What we do
- Exclusive partnerships
- Compensation tied to revenue
- One direct point of contact
- Our own warehouse in Fulda
- Outcome-based reporting
- Long-term collaboration
What we don't do
- Park brands on standby
- Retainers without output
- Account manager chains
- Third-party 3PL without control
- Activity reporting
- Transactional business
Location
Fulda.
In the heart of Germany.
Warehouse, studio and operations under one roof in Fulda — geographically at the center of Germany, with direct access to the A7 and A66 motorways.
From here, parcels ship across DACH in 24 to 48 hours. No external 3PL providers, no black boxes. We control every pallet that comes in and goes out.
Venture Vault GmbH
Weserstraße 27
36043 Fulda · Germany
50°33′N · 9°41′E
Weserstraße 27, Fulda
DE · Hesse
Next step
Speak directly
with leadership.
No sales department. No account managers. Inquiries land directly at managing-director level — typically with a response within 24 hours.