Brands aren't built with logos. They're built with attitude.
Brand identity, product photography, copywriting, packaging and Amazon content — all in-house, all from a single creative vision. One team, one studio, one signature.
Before we set a single pixel, we know the competitive shelf positions, the top-10 marketplace keywords and the purchase trigger of your core audience. Creative without a strategic foundation is decoration. We don't decorate — we position.
02
In-house isn't a buzzword.
Photography, video, design, copy, Amazon content — under one roof, in one sprint. No coordination overhead between three agencies, no quality gap between styles. One brief, one team, one result.
03
Content without distribution is an art project.
We don't produce for the drawer. Every asset is optimized for the channel it runs on — and deployed by us. Because we also handle distribution, our shoots don't end in a Dropbox, but on page 1 of Amazon.
Our approach
Strategy. Creation. Distribution.
Three disciplines, one team. We separate them conceptually, but not operationally — because good branding only happens when thinking, making and deploying happen in the same room.
01
Strategy
Understand before we design.
Every content engagement starts with three questions: Who buys it? Why? And why specifically from you? We run brand audits, competitive canvases, category deep-dives and audience interviews. From the answers we distill the positioning — into one sentence, one moodboard and one content roadmap.
Deliverables
Brand audit
Competitive canvas
Audience interviews
12-month content roadmap
02
Creation
In-house. Multidisciplinary. Frictionless.
Photographer, art director, copywriter and video editor work on the same project — in parallel, not sequentially. In our Fulda studio we produce images, videos and designs whose signature stays consistent across every format. No three briefings, no three invoices, no three styles.
Deliverables
Photography & video
Graphic design & packaging
Copywriting (DE/EN)
Motion & animation
03
Distribution
Content that isn't seen doesn't exist.
We deploy what we produce — because we run the channels ourselves. Amazon A+ with A/B test loop, Brand Store with traffic tracking, website launch including SEO migration, social content with platform optimization. Every asset lands where it works, and is measured there.
Deliverables
Amazon A+ & Brand Store
Website & shop integration
Social media assets
Print & POS
What we deliver
From logo to listing.
Six service areas, bookable modularly or as a complete package. Each area is owned by one person on the team — no account management middle layer.
01
Brand Identity & CI
Brand positioning, logo system, color palette, typography and brand guidelines as a living document. We don't develop logos — we build identity systems that work consistently from a 16px favicon to a 48-sheet poster. Every decision is justified, every application is documented.
What you get
Brand audit & positioning
Logo system (primary + sub-brands)
Color and typography system
Brand guidelines (PDF + Figma)
Moodboards & visual references
Templates for office, social, print
LogoColorTypographyBrand GuidelinesMoodboard
Complete CI in 3–4 weeks
02
Product Photography & Video
Lifestyle shots, isolated packshots, 360° captures, ghost mannequins and product videos. Produced in-house in our own studio, not outsourced. One shoot delivers assets for Amazon, your shop, social, print and trade material — in every format you need. The studio is in Fulda; the path from briefing to delivered RAW file is ten business days.
What you get
Isolated packshots (2000×2000 px)
Lifestyle series (vertical + horizontal)
360° rotation for Amazon / shop
Short videos (9:16, 1:1, 16:9)
Ghost mannequin for apparel
RAW files + edited JPGs + WebP
LifestylePackshot360°VideoInfographic
Avg. +85% click-through-rate on Amazon
03
Copywriting & Copy
Product copy, brand story, website copy, campaign claims, newsletters, sales presentations. We write in your audience's language — not in marketing clichés. SEO-optimized where needed, emotional where it counts. Every text is reviewed by two people, every brand gets a documented tone-of-voice manual with do's, don'ts and examples.
What you get
Tone-of-voice manual
Product copy (Amazon + shop)
Brand story / about us
Listing bullets (SEO-prioritized)
Newsletter and landing copy
Sales presentations (DE/EN)
Product CopyBrand StorySEO CopyClaimsTone of Voice
Copy that sells, not just describes
04
Amazon Content
A+ Premium modules with embedded videos, Brand Store with multi-page navigation, SEO-optimized listings and backend keyword strategy. Content that makes the difference between page 1 and invisibility on Europe's largest marketplace. We don't just produce — we test: A/B variants, conversion tracking, iterative optimization.
What you get
A+ Premium modules (7 module types)
Brand Store (multi-page, mobile-first)
Main image optimization (5–9 slides)
Backend keyword strategy
Comparison table with cross-selling
A/B test setup + monthly report
A+ PremiumBrand StoreListingsBackend SEO
Conversion rate from avg. 5% to avg. 14%
05
Packaging & POS
Packaging design, inlays, inserts, displays and POS material. From the unboxing moment to the shelf appearance — we design every physical touchpoint as a deliberate part of brand perception. Production-ready print files, material consultation, printer coordination and sample approval are included, without you having to mediate between three vendors.
What you get
Packaging dielines (all sizes)
Print-ready artwork files (3mm bleed, CMYK)
Unboxing inlays + thank-you cards
POS displays + sidekicks
Sample print + approval before run
Sustainability consultation (FSC, PCR)
PackagingInsertsDisplayPOSUnboxing
Brand experience from the very first contact
06
DACH Localization
Content adaptation for Germany, Austria and Switzerland. No machine translation — cultural nuance, local search terms, market-specific tone and legal requirements (VerpackG, price disclosure regulation, imprint obligations). So your brand sounds like a local brand in DACH, not like a Google Translate version.
What you get
Transcreation DE / AT / CH
Regional keyword maps
Localized product copy + claims
Legal notices (PAngV, LMIV, …)
Cultural adaptation (imagery, humor)
Country-specific Amazon listings
DEATCHCultural AdaptationTranscreation
3 markets, one consistent brand voice
From the work
“Good content explains a product. Great content makes it unforgettable.”
Elena Fischer
Content & Brand Localization
Most content budgets burn because they end up in the wrong format. A product photo that works on Amazon looks cheap in a glossy magazine. A copy claim that lives on social fails in a retail conversation.
We work the other way around: first the channel, then the format, then the content. Not the reverse. The result is not an archive full of beautiful assets — but a brand that says the right thing at every touchpoint.
Our process
From briefing to rollout in 3 weeks.
Four phases, fixed deliverables, two feedback loops — no endless iterations. Whoever delivers faster has more time for quality.
01Day 1–3
Briefing & Audit
Understand the brand, define the audience, analyze the competition. Align moodboard and direction.
Deliverables
·Kickoff workshop (2h)
·Brand audit & competitive canvas
·Moodboard review
·Scope & timeline lock
02Day 4–8
Concept
Develop the creative concept. Present drafts for CI, content strategy and channel planning.
Deliverables
·2–3 design directions
·Typography and color pairs
·Key visual drafts
·Concept presentation (remote or on-site)
03Day 9–20
Production
Photo shoots, video production, design and copy development. All in-house, all in parallel.
Deliverables
·Product and lifestyle shoot
·Copy iteration (2 feedback loops)
·Asset export in all formats
·Internal QC + brand review
04From day 21
Rollout
Prepare and deploy content channel-specifically. Amazon, website, social — all from one source.
Deliverables
·Amazon A+ & Brand Store upload
·Shop integration (Shopify, WooCommerce)
·Social asset packages
·Performance baseline + handover
Our signature
Four principles that shape every piece of work.
Style isn't a filter. Style is a series of consistent decisions. Here are four that aren't up for debate at our studio.
01
Editorial, not marketing deck.
White space is luxury. Clear typographic hierarchy beats colorful graphics. Our brand systems read like a well-made magazine — not like a sales attachment.
02
Real photography. No stock.
We shoot ourselves. Product, people, context — all in our studio or on location. No Getty Images, no Unsplash placeholders, no generic Mid-Journey outputs.
03
Copy that doesn't shout.
No exclamation mark salads. No all-caps claims. Texts that want to be taken seriously phrase themselves seriously. Clear, precise, with a point.
04
System over style.
A design system of 6 components beats 60 one-off templates. We build systems that still work after 200 assets and three years — without style drift.
Why in-house
No freelancer matching. No agency theater.
The vast majority of content agencies in DACH work with freelancer pools. That's efficient, but fragmented. We deliberately decided against it — and accept the higher fixed costs.
5 days
01 · Speed
From briefing to first shoot date in five business days. No briefing chain across three agencies. No freelancer matching with 14 days lead time.
1 signature
02 · Quality
Photography, design and copy emerge from the same team. The result is a consistent aesthetic across all channels — no visible seams between disciplines.
0% margin
03 · Cost
No agency margin on subcontractor freelancers. No double billing for project management. We build the team ourselves — and pass the cost advantage on.
100% IP
04 · Control
All deliverables, RAW files, design libraries and source code go to you at the end of the project. No asset rental model, no platform lock-ins, no license traps.
Transparency around equipment and software. Nothing secret — but the foundation for reproducible quality.
01 · Photography
Sony A7R V
Broncolor Siros
Profoto B10 Plus
Capture One Pro
02 · Video
DJI Ronin 4D
Zhiyun Molin
DaVinci Resolve Studio
Adobe Premiere Pro
03 · Design
Figma + Tokens
Adobe Creative Cloud
Framer
Sketch (Legacy)
04 · Copy & Loc
DeepL Pro
Grammarly Business
Claude + GPT
Helium 10 (Keywords)
Frequently asked
What brands want to know.
No. Amazon is an important channel, but we think about content across all channels. One shoot produces images for Amazon, your webshop, social media and print. A brand identity works on the listing just as well as on the packaging. We design systems, not individual touchpoints.
No. We can start from zero — positioning, logo, color palette, tone, everything. Or we build on your existing CI and extend it for the DACH market. The typical path is: audit, positioning workshop, then we decide together whether to refresh or rebuild.
We brief, plan and produce in-house. A typical product shoot takes 1–2 days and delivers 50–100 assets: lifestyle, packshot, detail, infographic and video. Everything in one session, usable across all channels. The studio is in Fulda; alternatively we come on location (surcharge by kilometer).
Brand identity from €5,000. Product shoot (1–2 days) from €3,000. Amazon A+ content per listing from €800. Complete package (CI + shoot + Amazon content) from €12,000. All prices net, scope defined together in the initial conversation — fixed price, no T&M.
Both. You only need A+ content for five listings? We do it. Just a packaging redesign? Also. Most clients start with a specific need and expand the scope when they see what's possible. We have no interest in selling services you don't need.
Everything we produced for you belongs to you: RAW files, design libraries, source files, master files, documentation. No license models, no platform lock-ins. At the end of the project we hand over an asset package you can continue to use and modify without us.
Yes, in selected cases. We take on content-only mandates when the positioning fits and we believe we can create real leverage. The focus, however, is on full-stack partnerships where we think about content and distribution together — that's where the work has the strongest impact.
