Strategy & Consulting

Your brand.
Our strategy.
Your growth.

We don't just develop strategies — we execute them. From the first analysis to a scaled market entry. Data-driven. Results-oriented. Hands-on.

50+

Market entries delivered

92%

Success rate

3.2x

Avg. ROI after 12 months

30

Min. free initial consultation

The problem

73% of international brands failin the German market within the first 18 months.

Wrong channel mix. Unrealistic pricing expectations. Regulatory surprises. And agencies that advise but don't execute. We do it differently.

The difference

With vs. without a distribution partner.

Without a partner

Time-to-market

Regulation, logistics, listings — all on your own

6–12 months

Setup cost

Warehouse, legal, staff, trial & error

€80,000–150,000+

Amazon ACOS

Without market data, without benchmark

40–65%

Retail partners

Cold outreach without a network

0–5

Compliance risk

CE, WEEE, VerpackG — one warning is enough

High

Success rate

3 out of 4 brands fail

~27%

With SELECTNOIR

Time-to-market

We have the processes, the contacts, the experience

8–12 weeks

Setup cost

No own warehouse, no staff, no trial & error

€15,000–40,000

Amazon ACOS

Data-driven, benchmark from 200+ listings

15–25%

Retail partners

Existing network, warm intros

50–120+

Compliance risk

We know every regulation — and every pitfall

Covered

Success rate

50+ successful market entries

92%

What we deliver

Strategy that gets executed.

01

Market Analysis & Competition

No assumptions — only data. We analyze 50+ competitors, local price levels, search volumes and market gaps before a single euro is spent.

Competitive IntelligencePricing BenchmarkDemand AnalysisSWOT
02

Channel Architecture

Amazon alone isn't enough. We design the optimal channel mix: Vendor or Seller, which marketplaces, which retailers, when D2C — and in what sequence.

Amazon vs D2CMarketplace PrioritizationRetail MappingOmnichannel
03

Go-to-Market

Concrete timeline with milestones, budget allocation per channel and measurable KPIs. No PowerPoint that ends up in a drawer — a roadmap that gets executed.

Launch PlanningBudget FrameworkKPI SetupTimeline
04

Compliance & Regulation

CE marking, WEEE registration, VerpackG, battery regulation, LUCID — we navigate the German regulatory jungle so you don't have to.

CE & WEEEVerpackGLUCIDEPR

Our process

From analysis to revenue
in 4 phases.

Every phase has clear deliverables and measurable results. No fog, no empty promises.

01Week 1–2

Discovery

We analyze your brand, your market and your goals. Deep dive into competition, pricing, audience and regulatory requirements in the DACH region.

DACH market and competitive analysis
Pricing benchmark (50+ competitors)
Regulatory compliance check (CE, WEEE, VerpackG)
DACH audience mapping
02Week 3–4

Strategy

Based on discovery we develop your market entry strategy: channel mix, pricing architecture, launch timeline and budget framework.

Channel strategy (Amazon, Retail, D2C)
Pricing architecture with margin model
Go-to-Market roadmap with milestones
Budget framework with ROI forecast
03Week 5–12

Execution

We execute the strategy — from Amazon onboarding to retail acquisition to content localization. You receive weekly updates and transparent reporting.

Amazon listing setup (Vendor or Seller)
Retail partner acquisition (initial conversations)
Content localization and A+ creation
PPC launch campaigns
04From month 4

Scale

Optimization based on real market data. We scale what works, stop what doesn't perform and open new channels.

Performance review and optimization
Channel expansion (Otto, Kaufland, etc.)
Retail network growth
Quarterly strategy reviews

Why SELECTNOIR

Consulting measured against
results.

Consulting + execution from one source

No handoff to third parties. What we recommend, we execute ourselves — Amazon, retail, content, fulfillment.

DACH market is all we do

Not a global agency that handles DACH on the side. We know every retailer, every marketplace, every regulation.

Skin in the game

We earn when you grow. Our fee structure is performance-based — we only win when you win.

Premium Foods · Single-origin cacao

Matale Cocoa

Matale Cocoa

Case Study

Matale Cocoa: Single-origin
DACH market entry.

Family-owned cacao plantation from the Matale District, Sri Lanka, with no EU presence. Organic mapping, EU food information regulation compliance, B2B onboarding with craft chocolatiers and specialty retail rollout from a single source — with a clear 18-month roadmap.

B2B + B2C

Parallel rollout

8+

Craft chocolatier target

12

SKUs in rollout

Read the full case study

Frequently asked

What brands want to know.

Depending on product category and regulation, 8–16 weeks until first revenue. Simple consumer goods on Amazon are live in 8 weeks. Regulated products (electronics, health) need 12–16 weeks due to CE, WEEE and other certifications.

Our initial consultation is free. Consulting projects start at €5,000 for a market analysis. Full-service market entries (strategy + execution) typically range from €15,000–40,000 depending on scope.

No. We also work with German brands that want to professionalize their distribution or open up new channels. Most of our clients, however, are international brands looking to enter the DACH market.

We don't just advise — we execute. Every strategy we develop, we can also execute ourselves: Amazon onboarding, retail acquisition, content production, fulfillment. No handoff to third parties.

Other services

Ready for the DACH market?

30 minutes. Free. Non-binding. Tell us about your brand and we'll show you the way into DACH.